Key Account Management: Patient Journey

Tool: PowerPoint

My Role: Instructional designer, researcher, eLearning module storyboard writer

Note: This lesson on a patient's journey was one of 8 that I wrote for the Key Account Management curriculum. These lessons were written for development in Articulate Storyline and are on-demand or off-the-shelf products for Red Nucleus Training Institute (RNTI) 

Learners: Healthcare companies interested in on-demand training to provide their teams with key account management essential skills.

My Objectives:  

• Revise and revamp outdated content in PowerPoint slides to create a more interactive Articulate Storyline eLearning lesson 

• Include varied page elements, interactive learning exercises, a summary, self-check questions, and a glossary

• Organize content more appropriately, make more effective transitions, provide preliminary visuals, add interactive elements, and fill in content gaps

Learner Objectives:  

• Explain the purpose and benefits of analyzing a patient flow as well as the stakeholders' role and touchpoints in an account

• Identify how a patient journey's gaps can be added to an account's value proposition

• Recognize key ways an account can maximize the opportunities of the patient journey and create value